Accounting Student Association (ASA)
Project Timeline:
52 weeks (February 2023 - February 2024)
Emily Le, Christine Hui, Kacey Nguyen, Vinch Phan, Mandy Cheerio
Team:
Adobe Suite (Indesign, Lightroom, Illustrator), Canva, Figma, Squarespace
Toolkit:
Marketing Coordinator, Graphic Design, Videographer
Role:
Suite of graphic materials for social media campaigns, Event promotion video, Corporate photos, Website Redesign
Deliverables:
Overview
The Accounting Student Association (ASA) at Simon Fraser University (SFU) is a student-led organization dedicated to supporting accounting students through networking events, professional development opportunities, and academic resources. As the Marketing Coordinator, I managed marketing campaigns, designed graphic materials, coordinated social media, and contributed to event promotions. I also led a videography project and website redesign, enhancing ASA's visibility and engagement.
Social Media
As a Marketing & Design Associate for the Accounting Student Association (ASA), I created social media graphics to showcase events that connected students with accounting professionals. My designs highlighted key event details with engaging visuals and clear messaging, helping to boost participation and strengthen ASA’s presence within the student community.
Sample of Instagram post for ASA 2024
Website Design
I played a key role in redesigning the ASA website to improve user experience, visual appeal, and accessibility for students and professionals. The new design emphasized clear navigation, modern aesthetics, and structured content, making it easier for users to explore events, sponsorship opportunities, and organizational information. Final website link
Sample of ASA Website Redesign Drafts
Photography
Alongside design, I also captured professional headshots and group photos for the ASA team, ensuring high-quality visuals that reflect the organization’s professionalism and unity. These images were used for promotional materials, social media, and the website, reinforcing ASA’s brand and enhancing its outreach efforts.
Sample of Photos Taken for ASA 2024
Videography/Production
I created a promotional video for ASA’s Achieve Case Competition, capturing the competitors’ journey through storming, norming, and performing stages. Using a Director’s Treatment, I storyboarded and planned the shoot efficiently, reducing filming time to under two hours. The final video was shared on social media and broadcasted on SFU’s building TV monitors, effectively promoting the event to students.
Director’s Treatment created for this project
Final Advertisement Video for ASA Achieve 2024
Reflection
Working on ASA’s marketing, design, and media projects required precision, creativity, and adaptability. Balancing multiple deliverables with tight deadlines helped me sharpen my project management and problem-solving skills while maintaining high-quality outputs.
I was also able to learn:
Strategic branding to ensure consistency across social media, website, and promotional materials.
Cross-functional collaboration, aligning design efforts with ASA’s goals to create impactful marketing campaigns.
Effective storytelling through visual design, photography, and videography to engage audiences.
More Marketing & Production…
Oversaw tech procurement, livestreaming via YouTube Live, and contingency planning to ensure a seamless virtual competition for global MIS teams.
Executed marketing campaigns, managed social media, and led a website redesign. Produced promotional materials and videos to enhance ASA’s outreach.
Created cinematic travel films and narrative-driven videos for Instagram, combining creative direction, editing, and storytelling to inspire and engage viewers.