Human Resources Student Association (HRSA)

Project Timeline:

16 Weeks (January 2023 - April 2023)

Shannon Tang, Andrew Oberson

Team:

Canva, Monday.com, Mailerlite, Eventbrite, Adobe After Effects & Lightroom

Toolkit:

Marketing Coordinator, Events Coordinator, Photographer

Role:

Campaign Execution, Photography, HR Bubble (interview series with industry professionals)

Deliverables:

Overview

The Human Resources Student Association (HRSA) at Simon Fraser University (SFU) is a student-led organization that supports aspiring HR professionals through workshops, networking events, and career development opportunities.

As a Marketing and Events Coordinator for the Human Resources Student Association (HRSA), I executed marketing campaigns, managed social media, shot event photography, and filmed a sit-down interview series with industry HR professionals for student content

Social Media

As a Marketing & Design Associate, my role involved designing and executing social media posts to promote Spring Soirée x Envision 2023. I contributed to the visual design, branding, and messaging, ensuring posts effectively showcased event details, keynote speakers, attending companies, and sponsors. In addition to design, I managed the posting schedule and execution, maximizing engagement and outreach leading up to the event.

Sample of Instagram posts for Spring Soiree x Envision 2023

Event Photography

I took event photos for Spring Soirée x Envision 2023, capturing moments of networking, guest interactions, and celebrations. These photos were used on social media and marketing materials to showcase the event and its success. Link to photo gallery.

Sample of event photography for Spring Soiree x Envision 2023

HR Bubble Sit-Down Interview

I filmed and conducted interviews with Goldbeck Recruiting to create content for students interested in the HR field. I interviewed key stakeholders, including CEO Mr. Goldbeck himself, to provide insights into recruitment and HR careers. As I was new to filmmaking, the production quality could have been improved, but this experience taught me valuable skills in video production, stakeholder communication, and networking. The interview was posted on Instagram and YouTube, and can be viewed via this link.

Behind-the-scenes of the HR Bubble interview with Goldbeck Recruiting.

Reflection

Working on HRSA’s marketing, campaign execution, and media projects challenged me to be creative, adaptable, and detail-oriented. Balancing multiple responsibilities, from social media execution to event photography and videography, helped me develop strong project management and communication skills while meeting tight deadlines.

I was also able to learn:

  • Social media execution within a campaign, ensuring posts were strategically planned, designed, and published

  • Event production skills, from photography and videography to executing interviews that highlighted key industry insights.

  • Stakeholder communication, interviewing professionals and networking with industry leaders to create valuable content for students.

More Marketing & Production…

Executed marketing campaigns, managed social media, and led a website redesign. Produced promotional materials and videos to enhance ASA’s outreach.

Oversaw tech procurement, livestreaming via YouTube Live, and contingency planning to ensure a seamless virtual competition for global MIS teams.

Created cinematic travel films and narrative-driven videos for Instagram, combining creative direction, editing, and storytelling to inspire and engage viewers.