Hi, I’m Joseph!
I am a Management Information Systems and Marketing student passionate about analyzing data, crafting digital experiences, and producing engaging content. With experience in data visualization, marketing campaigns, A/V production, and content creation, I bring both analytical thinking and creativity to every project.
Data Analysis Projects
Analyzed global road mortality data using Tableau, leveraging trend analysis, geospatial mapping, and interactive dashboards to highlight high-risk regions and promote road safety.
Redesigned website structure and conducted traffic analysis using Google Analytics and A/B testing to create a strategic acquisition plan, optimize KPIs, and improve user engagement.
Marketing & Production
Oversaw tech procurement, livestreaming via YouTube Live, and contingency planning to ensure a seamless virtual competition for global MIS teams.
Executed marketing campaigns, managed social media, and led a website redesign. Produced promotional materials and videos to enhance ASA’s outreach.
Developed and implemented marketing campaigns, created a motion graphic teaser video, and managed event promotions to increase engagement and attendance.
Created cinematic travel films and narrative-driven videos for Instagram, combining creative direction, editing, and storytelling to inspire and engage viewers.